The 5 Best Types of E-commerce Video Content To Boost Sales In 2025

In 2025, video content is proving to be an influential tool for converting eCommerce customers. According to Yaguara, after viewing the statistic of people who converted after watching a brands video they found a significant 84% of customers reported being convinced to make a purchase. This showcases the increasing impact of video content in shaping consumer choices through showcasing products, fostering trust, and delivering compelling storytelling. The top five categories of video content that can aid in converting viewers into customers include the following.

1. Customer Review Videos

Customer review videos are highly impactful as they offer authentic and relatable feedback from actual users. When individuals express how your product has improved their lives, it fosters a level of trust and credibility that traditional advertising struggles to attain on its own.

Why It Works: These genuine reviews address potential customers' worries and clear up any questions they may have, encouraging them to move forward with a purchase. Compared to typical advertisements, they seem more genuine and compelling.

Example: Consider the fashion industry's micro-influencers. They frequently produce content in which they discuss how other companies' apparel fits and feels, as well as whether or not they would suggest it. Because their audience is involved and respects their perspectives, their reviews have a lot of weight. Micro-influencers are perceived as more relatable and genuine than larger influencers, which raises the trust factor. These reviews are very popular among fans and even new viewers who find them on social media sites like TikTok because they are written by actual users rather than the business.

Source: cyrilroypalmer - https://www.tiktok.com/@cyrilroypalmer/video/7341864572758035758

Monetisation Tip: Advertise with your best customer review videos. While longer, more in-depth reviews are ideal for storytelling, shorter, more impactful clips work well for quick engagement. Using authentic customer testimonials promotes trust, which in turn can boost engagement and boost revenue.

Quick Implementation: Try to reach out to former customers first, either through personalised sms or emails. Simply thank them for their purchase and ask if they’d be interested to share a video review of their experience. You can reward them with discounts, loyalty points, or even featured on your social media channel.

2. Product Demonstrations or Step-by-Step Videos

These videos go beyond basic product demonstrations to provide a more thorough look at the several ways your audience can utilise your product. They come in particularly handy if your product needs to be assembled, serves several purposes, or would benefit from professional advice. These films keep viewers interested while providing information.

Why It Works: In addition to educating prospective buyers, these lessons help clear up any uncertainty that may arise following a purchase, potentially reducing returns and increasing customer happiness. Showing viewers how your product fits in with everyday life gives them a better idea of its worth and increases their confidence in making a purchase.

Example: If your company sells cosmetics, you may make makeup tutorials that highlight your products. Demonstrate how to use your brushes and eyeshadow palettes to create various looks. This makes abstract concepts more relatable to your audience by turning them into useful tools they can picture utilising on a daily basis.

Source: fentybeauty - https://www.youtube.com/shorts/IejFaNF-dzk

Monetisation Tip: Use your product tutorial videos as material for advertisements or strategic blog pieces. Stress the features that are easy to use or that address common issues that clients have. Post frequently organically and this strategy can draw in both new clients and current ones that are seeking for innovative methods to utilise your offerings.

Quick Implementation: Start by filming a series of tutorials focused on your best-selling products. Emphasise different use cases or helpful tips that will resonate with your customers. Share these videos on your social media channels, website, and through email campaigns to engage both potential buyers and existing customers.

3. Unboxing Videos

Unboxing videos capture the thrill of opening a new item and allow prospective customers to receive a "first look" before making a purchase. These videos are ideal for showing off the package of your product, highlighting its contents, and evoking the sensation of holding it in your hands.

Why It Works: Unboxing videos create anticipation and make your goods look more enticing. They increase transparency by letting prospective buyers see exactly what they'll get, from the item itself to the packaging. This strategy works especially well for luxury goods, subscription boxes, or anything where the "wow factor" is important and the opening experience is memorable.

Example:  If you own a clothing business, you could make unboxing films showing off different products from a new collection, which may include unique limited-edition pieces, a variety of outfits, and accessories. Emphasise the thrill of opening each item, drawing attention to the distinctive packaging, customised elements, or other touches that enhance the experience. This helps build anticipation and attractiveness by giving potential buyers a sense of the calibre and diversity of the products. This type of unboxing video can influence viewers who aren't sure about your business by giving them an idea of what to expect from their entire purchase experience..

Source: beni.studios - https://www.tiktok.com/@beni.studios/video/7334204408625925384?q=unboxing%20clothing&t=172839958286

Monetisation Tip: Use these unboxing videos for social media or ad campaigns. When filming these videos, make sure the camera is paying attention to the delight of opening something remarkable and the emotional exhilaration of obtaining the product. The intention is to create a sense of suspense among viewers, encouraging them to buy so they can have a firsthand experience.

Quick Implementation: Request social media shares of reveal moments from satisfied clients or influencers. By providing incentives like the possibility to win a free gift or have your page featured, you may also increase the amount of user-generated material. Make branded reveal movies that showcase the distinctive features that set your product apart and share them on your website, in email newsletters, and on social media.

4. Comparison Videos

Videos that compare products side by side with those of competitors or other possibilities are available. These films accentuate the benefits of your goods in terms of features, cost, or functionality, making it evident to prospective buyers why they should pick your brand over competitors.

Why It Works: Customers frequently conduct research on various options before buying, and comparison videos help streamline the decision-making process by presenting differences in a digestible format. By showcasing your product as the top choice, you can dispel uncertainties and guide customers towards a confident purchase.

Example: If you sell smartwatches, think about creating a comparison video highlighting your product's impressive battery life, advanced health-tracking features, and competitive pricing when compared to popular brands. This video can help viewers quickly see the extra benefits your product offers.

Source: docboj - https://www.tiktok.com/@docboj/video/7252381254027332891?lang=en&q=smart%20watch%20comparisson&t=1728401199204

Monetisation Tip: Use comparison videos in retargeting ads for shoppers who have browsed competing products or who visited comparison websites. Highlight the unique benefits of your product to address any doubts and sway undecided customers in your favor.

Quick Implementation : Identify your main competitors or popular alternatives in your industry. Produce a video that highlights the key features, pricing, and benefits of your product compared to theirs. Share this comparative video on your product pages, social media channels, and email campaigns to help customers make informed decisions and build confidence in your product.

5. Behind The Scenes Footage

Providing this kind of content gives your audience a behind-the-scenes look at your business, demonstrating the production, packaging, or design process of your products. This approach personalizes your brand by highlighting the dedication and attention put into every item, creating a sense of connection with your customers.

Why It Works: Providing transparency through these videos fosters trust. Customers appreciate witnessing the genuine processes and people involved in the products they buy, establishing a stronger bond with your brand. This adds a genuine element to your brand's narrative, setting you apart from competitors.

Example:  For businesses focusing on a unique product, showcasing the step-by-step crafting process, starting from the design phase to the final product, can be a compelling strategy. Offering a peek into your workshop, emphasising the skill and dedication involved in creating each item, allows prospective customers to appreciate the value and effort invested in every piece. This method not only justifies a premium price but also motivates them to complete a purchase.

Source: neojussi - https://www.tiktok.com/@neojussi/video/7414106831523499296?q=behind%20the%20scenes%20streetwear%20brand&t=1728392230388

Monetisation Tip: Utilise these videos to demonstrate the dedication and meticulousness involved in your production process, thereby justifying premium pricing. Moreover, by narrating the backstory of distinctive or limited-edition items, you can establish a stronger emotional bond with your audience, motivating them to invest in high-end products. Leverage these videos to showcase the authenticity and attention to detail that distinguishes your brand, encouraging customers to place greater value on the quality and exclusivity offered.

Quick Implementation:  Produce a video showcasing your production process, emphasising the distinctive features that set your product apart. Distribute this video on your social media platforms, website, and email campaigns to strengthen your connection with your audience. Collaborating with influencers to offer their followers an insider's view of your brand is another effective strategy.

Creating trust, highlighting the distinctive features of your products, and offering valuable information to potential customers are the main objectives of these videos. Emphasizing authenticity, education, and emotional connection can help enhance customer loyalty, drive sales, and differentiate your brand in a crowded market. Begin incorporating these tactics now to establish significant and enduring relationships with your customer base.